Bio:

Eng. Soheir Serageldin is a distinguished electrical engineer with an extensive academic background, having graduated from Cairo University’s Faculty of Engineering, specializing in Power. She has pursued extensive academic training and professional development, earning an MBA in 2013, a diploma in Project Management from the American University in Cairo, and a diploma in Computer Science from Cairo University. She also completed a fast-track diploma in Interior Design, equipping her with essential design tools and applications. Her dedication to continuous learning is evident through her participation in numerous workshops and courses to enhance her managerial, technical, and interpersonal skills.

Soheir’s professional career began at TAQA Power, a leading private sector company in electricity generation and distribution, where she held various roles from 2005 to 2014, ultimately serving as Senior Manager of Operations & Maintenance. Her tenure at TAQA Power, the power arm of TAQA Arabia under CITADEL Investment Company, provided her with extensive managerial experience and expertise in the energy sector.

Throughout her career, Soheir harbored a deep passion for interiors and handmade crafts, a talent recognized by her friends and colleagues. Her meticulous attention to detail and precision in creating handcrafted products have always been her hallmark. Driven by this passion, she made a bold career shift from engineering to the world of interiors and handmade crafts.

Soheir founded Artistique, where she could fully express her artistic vision and creativity. She partnered with her friends Yara and Dalia, who share her enthusiasm and passion for interior design and handicrafts. Together, they embarked on a journey to bring their dream to life, creating a business that blends engineering precision with artistic innovation.

Soheir possesses a unique blend of skills that empower her in product and interior design: visionary thinking, high imagination, refined taste, a commitment to quality, patience, innovation, and the ability to transform ordinary materials into beautiful creations. Artistique is a testament to her dedication and passion for turning dreams into reality, offering exquisite handmade interior products that reflect her exceptional talent and vision.